Vimal, the flagship textile brand of Reliance Industries relaunched with a new logo and new sub-brands, is expected to make available its entire range — shirts, trousers, suits and jackets — through 200 multi-brand stores in eight cities by April.
The company was at present firming up orders and plans to come out with a new communication in this regard, S Padmanabhan, chief operating officer, textile division (new projects), Reliance Industries, said while unveiling a revamped Vimal showroom in Chennai on Friday.
He said that multi-brand outlets were expected to fetch good business in the first year while the company would use its exclusive stores for brand building.
“We expect the multi-brand outlets to contribute about 85 per cent of business in the first year and more business in subsequent years,” Padmanabhan added. However, he declined to provide revenue figures.
Since the relaunch of the Vimal brand in October 2007, the company has unveiled three revamped exclusive Vimal showrooms in Ahmedabad, Mumbai and Bangalore.
It will open three more showrooms in this month. During the next financial year, it expects to launch 18 exclusive stores across the country.
Padmanabhan said that Vimal range would be available under three sub-brands with a view to cater to different customer segments.
Vimal Red brand of apparel (everyday wear) will be available in the price range of Rs 699-1,000, Vimal White (premium and trendy) will be available in the Rs 1,099-1,400 range. Vimal Black (premium offering) will be available at above Rs 2,500.
Vimal Red and Vimal White brands of apparel will be available in exclusive showrooms as well as through other multi-brand stores, while Vimal Black will be available only at exclusive Vimal showrooms.
The company expects new sub-brands – Vimal Red and Vimal white – targetted at the volume segment to drive more business for the company.
Understanding Short Term Trading
Before I begin, this blog is not for intraday traders. My definition of short term implies duration of around 2 to 3 months.
Short Term stock picking is no rocket science, but rather a visual interpretation of technical charts. A basic moving average on a time frame chart will show the direction of the securities movement.
Moving averages is a mathematical results calculated by averaging a number of past data points. Moving averages (MA) in it's basic form is calculated by taking the arithmetic mean of a given set of values on a rolling window of timeframe. Once the value of MA has been calculated, they are plotted onto a chart and then connected to create a moving average line. Typical moving averages used for short term trading are 50 MA and 100 MA.
Types of Moving Averages
1) Simple Moving Average (SMA)
SMA is calculated by taking the arithmetic mean of a given set of values on a rolling window of timeframe. The usefulness of the SMA is limited because each point in the data series is weighted the same, regardless of where it occurs in the sequence. Critics argue that the most recent data is more significant than the older data and should have a greater influence on the final result.
2) Exponential Moving Average (EMA)
EMA overcomes the limits of SMA, where more weight is given to the recent prices in an attempt to make it more responsive to new information. When calculating the first point of the EMA, we may notice that there is no value available to use as the previous EMA. This small problem can be solved by starting the calculation with a simple moving average and continuing on with calculating the EMA.
The primary functions of a moving average is to identify trends and reversals, measure the strength of an asset's momentum and determine potential areas where an asset will find support or resistance. Moving averages are lagging indicator, which means they do not predict new trend, but confirm trends once they have been established.
A stock is deemed to be in an uptrend when the price is above a moving average and the average is sloping upward. Conversely, a trader will use a price below a downward sloping average to confirm a downtrend. Many traders will only consider holding a long position in an asset when the price is trading above a moving average.
In general, short-term momentum can be gauged by looking at moving averages that focus on time periods of 50 days or less. Looking at moving averages that are created with a period of 50 to 100 days is generally regarded as a good measure of medium-term momentum. Finally, any moving average that uses 100 days or more in the calculation can be used as a measure of long-term momentum.
Support, resistence and stoploss can be infered by referring the closet MA below or above the market price. The other factor that is used in short term momentum is the trading volume. The moving averages along with the trading volume can provide a better insight to short term movement.
Markets are moved by their largest participants - I believe this is the single most important principle in short-term trading. Accordingly, I track the presence of large traders by determining how much volume is in the market and how that compares to average. Because volume correlates very highly with volatility, the market's relative volume helps you determine the amount of movement likely at any given time frame--and it helps you handicap the odds of trending vs. remaining slow and range bound.
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