Cadila Health care, a market leader in sugar substitute business, has dragged Dabur India for use of its 'Sugar Free' trademark in a health supplement manufactured by the rival.
In its suit filed through advocate Pratibha Maninder Singh, Cadila has sought damages to the tune of Rs 25 lakh from Dabur for using its trademark in the 'Sugar Free Chyawanprakash'.
Justice B D Ahmed issued notice to Dabur on Cadila's suit seeking an order restraining the former from using the 'Sugar Free' trademark or any other mark that is identical or deceptively similar to it.
Contending that Cadila is the proprietor of the 'Sugar Free' trademark since 1988, Singh said that from the packaging of Dabur's product 'Sugar Free Chyawanprakash', it appears that the mark 'Sugar Free' was emphasised and written in big sized fonts.
Cadila alleged that Dabur has tried to capitalise upon the reputation and goodwill of Cadila's trademark 'Sugar Free' by using the same words prominently on the packaging of its product 'Chyawanprakash'.
Cadila, which has 74% of total market share of sugar substitute, contended that such use of its mark by Dabur would create confusion in the minds of the public at large that Dabur's product is having some connection with it as "Sugar Free" has come to be denoted and identified as Cadila's products only.
Understanding Short Term Trading
Before I begin, this blog is not for intraday traders. My definition of short term implies duration of around 2 to 3 months.
Short Term stock picking is no rocket science, but rather a visual interpretation of technical charts. A basic moving average on a time frame chart will show the direction of the securities movement.
Moving averages is a mathematical results calculated by averaging a number of past data points. Moving averages (MA) in it's basic form is calculated by taking the arithmetic mean of a given set of values on a rolling window of timeframe. Once the value of MA has been calculated, they are plotted onto a chart and then connected to create a moving average line. Typical moving averages used for short term trading are 50 MA and 100 MA.
Types of Moving Averages
1) Simple Moving Average (SMA)
SMA is calculated by taking the arithmetic mean of a given set of values on a rolling window of timeframe. The usefulness of the SMA is limited because each point in the data series is weighted the same, regardless of where it occurs in the sequence. Critics argue that the most recent data is more significant than the older data and should have a greater influence on the final result.
2) Exponential Moving Average (EMA)
EMA overcomes the limits of SMA, where more weight is given to the recent prices in an attempt to make it more responsive to new information. When calculating the first point of the EMA, we may notice that there is no value available to use as the previous EMA. This small problem can be solved by starting the calculation with a simple moving average and continuing on with calculating the EMA.
The primary functions of a moving average is to identify trends and reversals, measure the strength of an asset's momentum and determine potential areas where an asset will find support or resistance. Moving averages are lagging indicator, which means they do not predict new trend, but confirm trends once they have been established.
A stock is deemed to be in an uptrend when the price is above a moving average and the average is sloping upward. Conversely, a trader will use a price below a downward sloping average to confirm a downtrend. Many traders will only consider holding a long position in an asset when the price is trading above a moving average.
In general, short-term momentum can be gauged by looking at moving averages that focus on time periods of 50 days or less. Looking at moving averages that are created with a period of 50 to 100 days is generally regarded as a good measure of medium-term momentum. Finally, any moving average that uses 100 days or more in the calculation can be used as a measure of long-term momentum.
Support, resistence and stoploss can be infered by referring the closet MA below or above the market price. The other factor that is used in short term momentum is the trading volume. The moving averages along with the trading volume can provide a better insight to short term movement.
Markets are moved by their largest participants - I believe this is the single most important principle in short-term trading. Accordingly, I track the presence of large traders by determining how much volume is in the market and how that compares to average. Because volume correlates very highly with volatility, the market's relative volume helps you determine the amount of movement likely at any given time frame--and it helps you handicap the odds of trending vs. remaining slow and range bound.
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